We've forgotten strategy is a future creating process. We've forgotten strategy is about revolution. We've forgotten what strategy really is: Strategy is imagination. - Rob Campbell #STATEOFSOCIAL23

“If you are trying to talk to everyone you are talking to no one” - Rob Campbell

Zuckerberg’s ears must have been burning yesterday because THREADS has gone desktop overnight! Now you have no excuse to jump on board and follow the action through the day 🖥️🧵 threads.net/@state_of_soci…

We are on the verge of kicking off day two here at #STATEOFSOCIAL23 See you soon 🖥️🤳

Key things to remember with your copywriting framework from Lucy Kough from @bmf_australia Media, Moment, Message 💻 Media - where will they see this message? ⏳Moment - when will they see this? 💬Message - so what should I say?

“No one cares about how much you know until they know how much you care” Happiness Co’s @julian_pace_

What is a sonic logo you might ask? Aaron Matthews from Creative Fix gave us a great example! Think: 🎼 Ba Da BaBa Bah I'm lovin it 🎼 from @mcdonalds

“At the heart of it DEI is about belonging. If you get lost, think are you creating a place where people can be themselves or are you making a place where they have to conform” - Tess Palmyre

“Equity is where the real work happens, it’s not giving people the same thing, it’s giving people the things the need to thrive” - Tess Palmyre

“Your website is as much a mechanism for your users to tell you what they want as it is for you to tell them what you offer” Johari from @bonfire_digital

What can we expect from GA 4? 📈 Event-Driven Data Model 📈Enhanced Cross-Device Tracking 📈Machine Learning Capabilities 📈Data Control and Privacy 📈Streamlined Reporting @bonfire_digital #STATEOFSOCIAL23

Yes we all saw your BeReal notifications go off 👀 #STATEOFSOCIAL23

It’s the last keynote of the conference and it sure won’t disappoint. Join Stephen Scheeler as we talk AI, our work and our brains 🧠 See you back in the River Room at 4:20pm #STATEOFSOCIAL23

Think you've got what it takes to grace the State of Social stage? Applications for SOS24 are now open 👉 forms.gle/m6treWaYhk2wpY…

Join us 27 & 28 August 2024. #StateofSocial24

Frankly, we’re rather excited about this KEYNOTE ALERT 🚨🚨 First he dominated Ryanair. Now he’s coming to #StateofSocial24. @lemachine is our first international keynote!!

For the latest @AFanOfTheFans I discuss what will happen with TikTok and how will it impact fan communities on the platform. Make sure you are subscribed as I am giving away an online pass AND all access pass to State of Social 2024! Subscribe = entered! fanofthefans.com/p/tiktok-statu…

FIVE INTERNATIONAL KEYNOTES 👀

Pssst Dave Jorgenson (not JD Vance)! You’re going to Australia next week 😳😳