NEW in SparkToro V2: - Take all the KWs your audience searches for - Aggregate all the URLs in Google for those queries - Sort by those that rank highest/most - See what your audience is most likely to come across as they search (even if they never reach your site)

NEW survey from Tommy Walker that digs into the experiences content marketers are having in 2024: tommywalker.typeform.com/to/jxKqeiga Takes ~7 mins. I filled it out and am interested to see the results!

Seems a good time to mention that you can follow me here: threads.net/@randderuiter Sad to see this place become an intentionally political platform. But, not surprised.

I wish Biden the very best. He's been a wonderful president (a far better president than candidate, IMO), and I hope his successor follows the path he's started. The love he has for his family, friends, and country will always be an inspiration and example to me.

NEW 5-Minute Whiteboard: sparktoro.com/blog/attributi… This short video was one of my most-watched ever on LinkedIn when, on a whim, I published it there last week. Now, it's polished up w/ embedded graphics, charts, and an edited transcript on SparkToro

Friends, we've got to have a serious talk. The way we’ve done marketing for the last 20 years is ending. Seriously... sparktoro.com/blog/attributi…

NEW research: sparktoro.com/blog/new-resea… If your social feeds look like mine, you could be forgiven for thinking that AI tools (Perplexity, Claude, Gemini, ChatGPT, CoPilot, etc.) must be hurting Google's market share. Yeah, not so much...

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - Rand Fishkin (follow @randderuiter on Threads) sparktoro.com/blog/attributi…

Own an agency? Run a consulting business? This 7-min survey: randfish.typeform.com/agencyowners24 will help you compare your challenges, questions, and performance vs. the avg. Would appreciate help spreading it 🤜🤛 Hope to publish in ~2-3 weeks and run it annually for the next 10yrs.

I am so curious to see the results of this. If you're an agency owner or run a consulting business and have a few minutes to spare today, take the survey 😄

Own an agency? Run a solo consulting practice? This survey 👉randfish.typeform.com/agencyowners24 is for you. Help spreading to other consultants/owners much appreciated!

543 agency owners & solo consultants have taken the 2024 Digital Agency Owner Survey: randfish.typeform.com/agencyowners24 Sneak peek at early results... Hoping to get more participation from the UK/EU especially (help amplifying appreciated) 🤜🤛

NEW 5-Minute Whiteboard: sparktoro.com/blog/content-m… Because content marketing should be more than just a pseudonym for keyword-targeted articles.

If you are still stuck in that keyword SEO mindset... You NEED to watch this short video with Rand Fishkin (follow @randderuiter on Threads). Get yourself into the right mindset and new opportunities will open up right in front of you.

We're giving away 5 free tickets to #SparkTogether. Just send an email with your story 👇👇👇 to marketing at sparktoro dot com.

"Keywords may be an old, blunt lever – but old + blunt still works. At the heart of more than a few failed PPC campaigns is a failure to evolve their keyword list in response to audience behavioral changes." Read this post by Sam Tomlinson: sparktoro.com/blog/how-paid-…

Our first ever guest piece is from @digitalsamiam who wrote a remarkably prescient post about how paid media buyers can get an edge: sparktoro.com/blog/how-paid-… If you're in digital advertising, I *strongly* recommend a read.