Where should business and tech leaders spend for greatest impact in 2025? Find out on this week’s What It Means episode as we dive into our Budget Planning Guides recommendations. forr.com/3yzDoAP

Brian Hopkins, VP of Emerging Tech Portfolio, joined this SD Times podcast to talk about the top 10 emerging technologies we unveiled in June. Listen to the episode here. 👇 forr.com/46EJ2y8

Tech and paradigm shifts like agile, DevOps and AI have been reshaping software development. At #ForrTech EMEA, Diego Lo Giudice will discuss how realistic the usage of AI can be for software development. Read more and register here: forr.com/3MiDLDf

Senior Analyst Rowan Curran talked with CNBC about how ChatGPT transformed OpenAI from a little-known startup to a leader in AI. Check out the video here 👇 forr.com/4dhbVTJ

Medical deserts are spreading, making healthcare less accessible. What’s driving this spread, and how can it be reversed? Principal Analysts Arielle Trzcinski and Judy Weader explain here. forr.com/3M3aHzo

🏆 🏆 🏆 We are excited to announce our 2024 Technology Award recipients for North America! First Student and Best Buy are the winners of the Technology Strategy Impact Award, and Scotiabank has won the Enterprise Architecture Award. Learn more about their stories before

Thriving AI projects depend on trust, alignment, and adaptivity. At our #ForrTech EMEA event in October, Principal Analysts Dan Bieler & Bernhard Schaffrik will outline the key steps to deploying the triad of trust, alignment, and adaptivity for driving successful AI

Contact center leaders exploring genAI should start by asking how it can help their agents. Get more insights and advice for improvements via genAI on this week’s What It Means episode. forr.com/3YTM0Ng

As we released 2025 Budget Planning Guide for Technology Executives, CIO.com interviewed Principal Analyst Christopher Gilchrist about next year's IT expenditure spending strategy. forr.com/3yHkurU

Time is running out to register for our #ForrTech North America event! Explore cutting-edge tech, data, and AI strategies. See 👀 what’s in it for you! ➡️ forr.com/3WDx7vR

Patrick Xhonneux, SAS Software Senior VP, Global Marketing, partnered with Forrester to demonstrate how marketing can drive sales. Watch the video to see how Forrester’s guidance session and team training led to clear goal alignment. 👇 forr.com/3AxZWSY

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn 3️⃣ key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders. forr.com/3WXZzsx

Keynote Sneak Peek: Forrester Analyst Details Align by Design and AI Explainability informatech.co/4d0h0yR #forrester #informationweek

Digital doubles vs. digital twins: What’s the difference? 🤔 Listen to this week's What It Means to find out. forr.com/4g2hy9Y

Principal Analyst hackerxbella | Allie Mellen spoke with The Wall Street Journal about CrowdStrike and the idea of "kernel access." Read the full article here. forr.com/472Tn7d

Not every research firm partners with you to deliver business value, enhance teams, or transform with generative AI. Discover why Forrester is a different kind of partner. forr.com/3ZewSdA

Congratulations to the winners of our 2024 B2B award winners in EMEA! 🏆 ROI Honors: Shell Fleet Solutions 🏆 POY: Infocert and Cora Systems We're excited to recognize these winners at #ForrB2BSummit EMEA. Learn more here: forr.com/4gaTamG

Principal Analyst Julie L. Mohr joined a live discussion with InformationWeek to emphasize that the time is now to empower GenAI workers. Check it out for a preview of her upcoming presentation at #ForrTech North America 2024. forr.com/47bRB3G

The agenda for Technology & Innovation Summit EMEA 2024 is now live! Get ready to learn how to unleash the power of AI and identify the necessary resources for effective implementation. Read here for more details and how to register for this year's event:

Are we finally ready to say goodbye to passwords? 🔑 VP, Principal Analyst Andras Cser and Principal Analyst Geoff Cairns discuss passwordless authentication and its impact on security. Learn more about moving to a passwordless environment at our #ForrSecurity event in