For today's Tracking 2024 newsletter I wrote about the shy Trump voters and why they might not exist anymore. You can read it all here: links.morningconsult.com/e/evib?_t=8cce… And subscribe here so you don't miss the next edition: pro.morningconsult.com/newsletters

Baby boomers’ preference for online shopping has crept upward in key categories, like groceries and apparel, with the promise of convenience particularly compelling for this generation. morningconsult.biz/3TfClxb

Good news for soft landing hopes: Morning Consult’s unemployment index eased again in August

More and more big brands are walking back DEI commitments & programming Recent Morning Consult research shows men, republicans & baby boomers are among the strongest supporters of these actions

Health-Conscious Consumers Put in the Work, but Don’t Shy Away From Play pro.morningconsult.com/analysis/healt…

Consumer demand in rural areas has dropped significantly compared to last year. morningconsult.biz/3AMsHvk

At this time, conditions in rural areas of the United States seem more fragile, not only on the unemployment front but also for consumer demand. morningconsult.biz/3AMsHvk

Health and wealth are inextricably linked: health-conscious consumers are 11 percentage points more likely to earn over $100,000 annually compared with non-health conscious consumers. morningconsult.biz/47drl93

A strong sense of self and community are important to health-conscious consumers morningconsult.biz/47drl93

The Sept. 2024 update of our Global Leader Approval Ratings is now available. We'll give you one guess about where you'll find Kishida, Scholz, and Macron. Latest ratings here: pro.morningconsult.com/trackers/globa…

Fewer U.S. households have been buying homes as rising prices, elevated interest rates and depleted savings keep homeownership unaffordable for many Americans. pro.morningconsult.com/analyst-report…

Even if we do pull off a soft landing, housing affordability is a big issue affecting all of us: the median cost of a home is higher than consumers at all income levels say they can afford

NEW: We just released our first daily tracking survey results of the year among likely voters, which show Harris leading Trump by 3 points (49% to 46%). At the same point in 2020, Biden led Trump by 8 points (51% to 43%) among LVs. Read more here: pro.morningconsult.com/trackers/2024-…

Harris leads Trump by 3 percentage points, 49% to 46%, according to the first look at our daily tracking survey results among likely voters this year. The finding is roughly in line with what our results among registered voters have shown recently. pro.morningconsult.com/trackers/2024-…

As home values continue to appreciate, and the hurdles inhibiting homeownership grow higher, there is a widening gap among various groups’ wealth and homebuying ability. morningconsult.biz/4dWD7av

Morning Consult tracks consumer sentiment in 43 countries. In August, consumer sentiment rose in 21 out of the 43 surveyed, dropped in 22. pro.morningconsult.com/analysis/globa…

Thanks for having me on to discuss the Jobs Report, Jonathan Levin. Glad to see you also chronically have your eyes closed in screenshots. Kathryn Anne Edwards is the only one who looks focused.

Harris continues to lead Trump (49% to 46% as of 9/5) in our first reported results among likely voters, roughly in line with her advantage among registered voters over the past month. You'll find our ongoing LV tracking of the race here: pro.morningconsult.com/trackers/2024-…